![]() Politics is being discussed online by 25% of average social media users.This is higher compared to regular social media users with a figure of 32%. Music is discussed by 42% of Yelp users.Vacation and travel are being discussed by 43% of Yelp users compared to the 24% of regular social media users.This is significantly more than regular social media users at 34%. A good 45% of Yelp users discuss movies and series online.This is high compared to 34% of average social media users. Around 56% of Yelp users discuss food and drinks online.This is especially true with their opinions on products and services, especially food. (Statista, 2021)Ĭompared to the average social media users, Yelpers are more active and outspoken. Only 24% of regular social media users do. Around 36% of Yelpers recommend products and services online so they can support their favorite brand.Only 26% of regular social media users do the same. 40% of Yelpers recommend products and services when they personally relate to the brand.Only 35% of regular social media users do. A considerable 46% of Yelpers recommend products and services because of discounts and giveaways.This is significantly higher than the 38% of social media users that do. A good 54% of Yelp users recommend a company or a brand because of good customer service.Only 52% of regular social media users do. About 67% of Yelp users recommend products and services online because they like the brand.77% of Yelp users recommend brands and companies online when they like the product while only 62% of average social media users do.Top Drivers for US Consumers to Recommend Brands and Companies Online Only 12% of Yelp users use the platform several times a week.Only 72% of average social media users use social networking sites on a daily basis. 78% of Yelp users are daily social media users. ![]()
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